I’m incredibly grateful for opportunities to contribute to industry news and education. Below are highlights of presentations I’ve given, articles where my insights have been featured, and pieces I’ve authored. This doesn’t include the many workshops and trainings I’ve given for clients and agency employers throughout the years.
Quoted in the Media
- Endpoints Biopharma: Move Over KOLs, There’s a New Influencer in Town
- Fierce Pharma: Russia’s Sputnik V nabs first Twitter-verified vaccine handle
- Fierce Pharma: TikTok famous? Pfizer, Moderna, J&J and AZ shoutouts on social media
- MM+M: #Don’tTrollOnMe: How the healthcare industry deals with trolls on social media
- MM+M: New FTC guide clarifies disclosure rules for online influencers
- PRWeek: Facebook and Instagram’s epic outage: Brands and Influencers Weigh the Consequences
- PR Week: Where your favorite YouTube star is taking their talents
- CBS News: Abbott Pays Bloggers for Positive Reviews of Its Similac App
- MM+M: Much ado about mommy bloggers, mobile apps and paid posts
- PR News: Communicators See Strong Possibilities Through Integration of LinkedIn and Microsoft Products
- PR News: Vetting Influencers: 8 Questions to Ask
- MedCity News: Docs find an audience on Periscope
Bylines and Contributions
- Fierce Pharma: How pharma can partner with influencers to build trust
- PR News Chapter Contribution: Influencer Marketing Guidebook – How Smart Google Searches Can Help Your Influencer Effort in 5 Steps
- PR News Book Chapter Contribution: Google for Communicators – How to Find and Work with the Right Brand Influencers Using Google Tools
Speaking Highlights
- National Council on Marketing and PR for College Communicators: Building Your Personal Brand for Professional Growth
- PR News – Social Shake Up: Social Media in a Regulated Environment
- WEGO Health Patient Advocate Webinar: Strength in Words: Finding Your Blogspiration
- PRSA Midwest District Conference: Creating Authentic Content With Influencers
- PR News – Google Workshop for Communicators: Become a YouTube Distribution Star for Your Organization
- Social Media Breakfast Minneapolis-St. Paul: Leveraging LinkedIn
- Marketers’ Community Twin Cities: Company Branding 2.0 Individuals Building Brand Advocacy and Awareness
- Minnesota Health Strategy and Communications Network: Influencer Identification and Activation
- University of MN Healthcare Physician Leadership Forum: Healthcare & Social Media – Making a Difference
- Food Allergy Bloggers Conference: 10 keys to Influencer Partnership Success
- West Metro Communicators Connect: Building Relationships With Media + Influencers on Twitter
- Minnesota Health Strategy and Communications Network: Rebranding Allina Health
Ready to Elevate Your Strategy?
Let’s connect and explore how my expertise can drive results for your organization. Contact me to start the conversation.