In the healthcare industry, our work is deeply personal and focused on supporting patients. However, there’s a noticeable disconnect between our mission and patient perception, as they often perceive healthcare companies as giant and impersonal. Missy Voronyak is a strategic ally and collaborative thought partner dedicated to bridging this gap and shifting perceptions through social media and influencer marketing. She specializes in patient and physician influencer marketing, and is dedicated to crafting social media and influencer strategies that genuinely resonate with patient and physician communities, generate engagement, and inspire them to take action.
“Missy helped us to create our first engagements within the influencer community. She helped us establish long term relationships with influencers and our summit is still talked about today with those influencers. It was memorable, genuine, and transparent- something that looked very simple was incredibly complex to actually come to fruition.”
— Katie Donini, Director of Patient Advocacy & Stakeholder Management, Global Pharmaceutical Company
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“Missy’s expertise was invaluable in supporting our digital marketing efforts at a large pharmaceutical company. Her masterful understanding of social media platforms combined with her knowledge of how to delicately engage with rare disease patient influencers were instrumental to our success.”
— Marshall Thompson, Rare Disease Consumer Marketing, Global Biopharmaceutical Company
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“Missy truly understands the patient perspective and is committed to helping her clients work well with influencers to build relationships and create content. I was impressed with her professionalism and commitment to regulatory compliance on a pharma campaign where I was a sponsored partner.”
— Sharon Wong, M.Ed., Food Allergy Advocate and Founder at nutfreewok.com
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“Missy’s strategic vision and creativity were instrumental in the tremendous success of our high-profile community projects for our hospitals and clinics.”
— Aimee Pappenfus, Director of Community Impact and Engagement, Allina Health
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“Missy’s award-winning work has set the standard for influencer engagement in healthcare. Missy leads with passion, empathy, joy and a patient-first mindset.”
— Katie Schutrop, VP Digital at a Leading Healthcare PR Agency
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“Missy has been an integral part of the Women in Influencer Marketing community for many years. Her leadership and expertise in the healthcare industry are truly impressive.”
— Jessy Grossman, Founder, Women in Influencer Marketing Association
